Genesis_Marketing_Brand

how what







WHY
To bring out our clients' brightest colors. We believe in doing what we LOVE and working with people that value what we do.

HOW
Genesis Marketing takes your colors and brightens them. We have the ability to analyze your color palette and showcase your brightest colors.

WHAT
We adapt to your colors and inspire consumers to fall in love with your brightest colors.



Things We Do
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WEB DESIGN

We splash your colors worldwide.

We bring together our customers' passion for their product and services, brand connections, social and media connections, with a relentless dedication to helping our customers be sustainable and grow.

Below are recently completed site examples.
  • Central Washington Color
  • Clearwater Summit Group, Inc.
  • Beck's Harvest House
  • MyEllensburg
  • Ziggys
  • AutoMap
  • Big Horn Outdoor Adventure Show
  • Discover Cle Elum
  • Dave Smith Jobs
  • Visit Soap Lake
  • Visit Kittitas
  • Visit Kent
  • Be The Sun Not The Salt
  • We Buy Houses® Spokane
  • Specialty Home Products
  • A good website is easy to spot! You know it's GREAT when you see it. With every new site project Genesis Marketing takes on, we aim to help our clients make an impactful first impression.
    What is it that makes a Genesis Marketing website so darn good?
    Genesis Marketing unifies the experience
    We work to bring your brand to life visually! Web design must showcase your brand identity and tell its story. By unifying your brand design practices across all contact points, a web design becomes part of a cohesive and distinctive user experience for your customers, whether they're online, experiencing your product/service or visiting you in person.

    As an example, the Beck's Harvest House website does a fantastic job of unifying their design from web, to retail, to the product.

    Discover Cle Elum successfully translates their local history and unique visitor experience on their website.


    Our websites emphasize content
    Modern web design is all about facilitating and emphasizing your content. Our websites are built around the principles of simple, clean and non-intrusive frameworks, which surface as better design output than clunky alternatives.
    A custom user experience
    The age of the ‘one-size-fits-all’ approach has long ended. Simple practices include personalizing account settings that allow users to set favorite pages, changing color schemes, controlling customer information, retaining individual preferences and changing dynamically in response to different customers. Great design is about giving each user exactly what they want.

    CentralWashingtonColor.com is a classic example of a website that delivers personalized web experiences to its customers (such as personal recommendations, wish lists and more.)
    Sites that are flexible
    With innumerable screen devices, browsers and operating systems available, web and app design can no longer be created along rigid and static dimensions.

    The effectiveness of web design is now judged on how well it adapts to the devices and platform its target customers use. Allow us to create web experiences that adapt to the technology and platform your users are utilizing.
    Streamlining the process
    In design terms, we call this ‘usability’. Our websites consider the many different paths customers might take to achieve their goals on your website. By removing friction along these paths, users have a better experience and ultimately convert more often. At Genesis Marketing, our websites anticipate what users need and provide an experience to match.
    Integrating social functionality
    The importance of social media in your current and future digital presence is undeniable. To become truly social, websites and content have to be designed in a way that fit for social consumption digitally.
    Web Design Guidelines:
    1. Simple is beautiful.
    Cramming too much into each page creates confusion. Visitors get frustrated when they have to scan through rows of links and images to find what they are looking for. By keeping your pages simple, your website will be easier to use.
    2. Design is paramount.
    When you meet someone for the first time, you want to make a good first impression. The same should be true for your website. The overall look and feel of your site is the first thing your visitors will notice.
    3. Navigation should be intuitive.
    There are few things more frustrating than not being able to find what you want on a website. Pages should be well-organized with a top-down design so that visitors can easily browse through the different sections of your site.
    4. Consistency is key.
    Visitors shouldn't feel like they are visiting a new website each time they open a new page on your site. Consistent design across the pages within your site makes navigation a much easier task.
    5. Colors are crucial.
    Color selection can make or break a website. Most of us have visited websites that are simply painful to look at. When choosing colors, use a consistent palette of colors that don't clash and make sure there is a strong contrast between the text and the background.
    6. Make your website responsive.
    People will access your website using a wide variety of devices – from smartphones to desktop computers. Therefore, it's important that your website displays correctly on different screen sizes. CSS media queries are a great way to implement responsive web design.
    7. Develop for multiple browsers.
    Browsers are supposed to render pages the same way, but they don't. Therefore, make sure to check your website in multiple browsers to make sure everything appears correctly. It's best to catch problems ahead of time instead of relying on complaints from your visitors.
    8. Check your website for errors.
    As any experienced editor will tell you, a great piece of work can be tarnished by a small error. If you're a webmaster, check your websites on a regular basis for typos, broken links, and images that don't load correctly.
    9. Write your own code.
    Genesis Marketing will write custom code for your site. When coded, you have full control over how they look and act.
    10. Don't forget the content.
    Even if your site is beautifully designed, it's only an empty shell without content. A good website has both great design and great content. Therefore, make sure your pages have unique, original content that makes them worth visiting.

    We are obsessively committed to growing our customers' business. Our strength is to customize our services to perfectly match your needs. We pride ourselves on being “Freaky Flexible” with our core values directly connected to our obsession to be our BEST for our clients.

    Meet the Genesis Marketing Team

    Genesis Marketing is a full-service marketing agency that offers a range of customized marketing plans and strategies that bring out the best colors of our clients. We have assembled a talented team of creative curators, diligent event planners, word smiths, analytical gurus, number nerds, & organizational freaks that are dedicated to working on big challenges in honest collaboration with our clients. We are a group of crazy like-minded individuals that love to play hard, but work even harder.   [Apply for an Internship]
    mk

    Mary Kae Repp

    Chief Color Coordinator
    Owner of Genesis Marketing -- Bringing Peoples Dreams to Life in the Most Colorful Way Possible

    joel

    Joel MANSFIELD

    Supreme Color Clarifier
    General Administrative Duties, Social Media and Co-Op Claims

    paxton

    Paxton McKinney

    Media Placement Strategist
    Strategist that optimizes media placement whether traditional or online.

    robb-davis

    Robb Davis

    Website Virtuoso
    Web & Graphic Design, Search Engine Optimization, Database Management, Analytics

    john-rawley

    John Rawley

    Curator of Creativity
    Our Go-To Guy for All Things Creative

    miranda-larson

    Miranda Larson

    Central Washington Color Coordinator
    Social Media, Project & Budget Management

    angie-macedo

    Angie Macedo

    Social Media Maven
    Online Marketing, Visual Design, Social Media Management


    Genesis Marketing believes in the science of happiness. We work hard every day to be at our “BEST” through working on being “Heliotropic”.

    What is being Heliotropic?
    (As defined from Mary Kae’s friend Dr. Harry Cohen)
    • Be REAL
    • Be KIND
    • Be VULNERABLE
    • LISTEN
    • Be GRATEFUL
    • Follow through on commitments
    • Be Compassionate
    • FORGIVE
    • SMILE
    • Make people feel GREAT
    • Be at your BEST and put people at their BEST
    We believe that in acting this way we bring out our best performance, creativity, and our best health.

    Recently, a critical mass of research has provided what might be the most basic and irrefutable argument in favor of happiness: Happiness and good health go hand-in-hand. Indeed, scientific studies have been finding that happiness can make our hearts healthier, our immune systems stronger, and our lives longer. Several of the studies cited below suggest that happiness causes better health; others suggest only that the two are correlated—perhaps good health causes happiness but not the other way around. Happiness and health may indeed be a virtuous circle, but researchers are still trying to untangle their relationship.

    We like to think our weekly color emails make people happier...this is our desire and wish for all who receive them.

    Happiness is researched to do these six things for your life:

    Remaining Positive, Relaxed, and Mindful
      1. Happiness protects your heart
      2. Happiness strengthens your immune system
      3. Happiness combats stress
      4. Happy people have fewer aches and pains
      5. Happiness combats disease and disability
      6. Happiness lengthens our lives


    This Weeks Color Email

    START YOUR WEEK WITH THE POWER OF POSITIVE SELF-TALK
    View Past Color Emails


    August 29th, 2017 // by Paxton McKinney

    Hello and Happy Monday!

    Today's color email is from Paxton...

    I have recently been going to Spin class at The Union after work. For those of you who've never heard of The Union's Spin, they take spinning to a whole new level by turning off the lights, turning the music UP, and adding black lights.

    The atmosphere isn't the only thing that is different about them; the coaches are different too. One thing every coach does without fail is give positive affirmations. They say things like, "I am proud of you for doing something for yourself" & "you are strong enough to do anything you want to." Some of the coaches go as far as to have us repeat the positive affirmations to ourselves out loud.

    At first I felt like these things were a little cliché and silly...but then I realized how good they made me feel about myself and how much harder I worked during my classes.

    I wanted to look into this more and found an article that explains why positive self-talk is so important and how to do it. You can read the full article here or check out the important points that I took away from it below:

    - Positive self-talk is about recognizing the truth, in situations and in yourself.
    - It helps you discover the obscured optimism, hope, and/or joy in a given situation
    - Try to counteract negative thoughts with positive ones
    - Expecting perfection or no difficulties in life is not realistic, so don't beat yourself up about it. Instead bring the positive out of the negative to help you do better, go further, or just keep moving forward.

    You can do positive self-talk anywhere and anytime. I have started my days by saying some generic mantras when I wake up, or simply just finding the good after a bad situation.

    Below are some generic mantras I found that you can try if you are interested. It does help to say them out loud, even if you feel like it's silly at first.

    - I am confident
    - I am strong
    - I have a lot to be proud of
    - I am in control of my life
    - I am moving towards my goals
    - My life has meaning and purpose
    - I am relaxed
    - I don't have to feel guilty
    - I am worth it
    - I am creative
    - I believe in myself



    Stay positive!

    This week's color email courtesy of:




    Paxton McKinney
    Media Placement Strategist // Genesis Marketing



    Genesis Marketing / (509) 777-1120 / Spokane, WA


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