Professional, result-driven projects are what you can expect from Genesis Marketing. We design logos, brochures, catalogs, business cards and other printed collateral for your company. If you're looking for experienced, professional, affordable designs, please call us today!
We want to hear what your visions are as well as share our visions and collaborate until we create the best name for your brand. We do not just work for you; we work with you to help you achieve your goals.
The BEST print ads make you look twice. Genesis Marketing will make sure your print ads pass the 2 second test. Your potential customers need to know what your offer is, and how to get it within 2 seconds.
Here are a few guidelines Genesis Marketing follows when creating your print ads.
How do you create a print ad that’s convincing and triggers action? Here are nine rules for designing effective print ads based on the analysis of tens of thousands of ads.1
1. Don’t say too much. Limit to one key message.
If your ad is too busy, your potential customers will glance at it rather read it, and you will lose sales. Does your ad have a lot of empty space? Your answer should be “yes.”
2. Provide potential customers with all the necessary information.
Bullet-point lists give detailed info in an easy-to-read fashion.
3. Go big or go home. In print advertising, size is important.
A larger ad draws the eye and generates more calls. It also allows you to include all the important information without appearing cluttered.
4. Make the title fairly big and set it off nicely.
The text should be clear, simple and short. Ideally, emphasize the benefits to the customer.
Refer to the quality of the service and give customers the impression that they will be taken care of.
5. Select an image that reinforces the title’s message.
Potential customers must be able to identify with the image.
6. Target the main problem that you will solve for your customers.
But be careful – the message must be positive. If you help your customers overcome difficult situations, highlight the solution, not the problem. People react negatively to problems, and unconsciously, many might associate this reaction with your business – something you definitely want to avoid.
7. Include an external reference as a seal of quality, if possible.
A prize won or membership in a professional association will reassure your potential customers.
8. Lower psychological barriers that prevent your customers from taking the next step.
9. Make it easy for potential customers to contact you.
Include your company’s name, telephone number and email, website and physical addresses in a way that’s easy to understand at first glance.